Anotherwild is the studio of Rachel Berks, a creative partnerships and product consultant working at the intersection of art, design, culture and commerce. Her practice is rooted in translating creative vision into products, partnerships, exhibitions and cultural experiences that are both thoughtful and impactful.

Rachel has built her career around connecting artists, designers, brands, retailers and cultural institutions—transforming ideas into tangible outcomes that balance creative integrity with executional excellence.

From 2012 to 2023, Rachel was the founder and creative director of Otherwild, a queer-identified, woman-owned retail, design and community space with locations in Los Angeles and New York, and a vibrant online presence. At Otherwild, she led product design, branding, merchandising and community programming, building a platform that showcased independent makers, celebrated gender inclusivity and centered social justice in commerce. Otherwild became known for culturally resonant apparel and goods, including pieces like the viral The Future Is Female tees and collaborations drawing on LGBTQ+ herstory, as well as her inclusive and gender-neutral fashion line Hirsuit.

In her role, Rachel also fostered deep community engagement through events, workshops, and activations that supported makers and activists and directed philanthropic giving from product proceeds to organizations aligned with a wide range of social justice causes.

Most recently, Rachel served as VP of Creative, Merchandising, Product Development & Partnerships at Gotham, a founder-led, category-defining cannabis brand created to transform what people think about when they think about cannabis in a fast-emerging, youth-driven cultural marketplace. As a foundational leader, she partnered closely with the founder to shape Gotham’s creative, commercial, and cultural strategy during a period of rapid growth.

At Gotham, Rachel led end-to-end product development across beauty, fragrance, apparel, accessories, home and lifestyle categories, guiding concepts from early vision through design, sampling, production and launch. She directed creative vision and merchandising architecture across both retail and e-commerce, and played a central role in the launch of four flagship stores, using creative merchandising and brand partnerships to establish Gotham as a cultural destination rather than a conventional dispensary.

A core part of her work involved building and stewarding high-profile partnerships and cultural programming. Rachel developed and managed collaborations with leading artists, designers, and institutions including Eckhaus Latta, Collina Strada, Derrick Adams, Nas x Objects Are By, Creative Time, and Performance Space New York. She also programmed and produced exhibitions across two dedicated gallery spaces within Gotham’s retail environments, overseeing curatorial concepts, artist partnerships, fabrication, installation, documentation, and public presentation. Through this work, Gotham was positioned at the intersection of art, fashion, and cannabis—expanding the category through cultural credibility and thoughtful storytelling.

Across her tenure, Rachel balanced creative ambition with operational execution, overseeing vendors, manufacturers and fabricators; leading pricing architecture, production planning and vendor strategy; and building and mentoring cross-functional teams across creative, product, merchandising and partnerships.

Across her broader practice, Rachel is known for her ability to connect the right people, shape ideas into viable concepts and guide projects from early vision through production and launch. She works with brands and institutions—brick-and-mortar and digital, corporate and DIY—to conceptualize and execute identity systems, consumer experiences and projects that create lasting cultural impact. Her experience spans product and private-label strategy, brand and designer partnerships, exhibition and retail curation, sponsorship development, and creative direction for campaigns and events. Rachel works with independent artists through growth-stage companies, helping expand audiences, build meaningful collaboration, and create work that lives in the world.