Anotherwild is the studio of Rachel Berks, a creative partnerships and product leader working at the intersection of art, design, culture, and commerce. She collaborates with brands and institutions—brick-and-mortar and digital, corporate and DIY—to build identity systems, consumer experiences, products, exhibitions, and partnerships that translate strong creative vision into lasting cultural impact.

From 2012 to 2023, Berks was the founder and creative director of Otherwild, the queer-identified, woman-owned retail and design platform with locations in Los Angeles and New York. She led product design, branding, merchandising, and programming, building a nationally recognized platform for independent makers and socially conscious commerce. Otherwild became known for culturally resonant apparel and goods—including the viral The Future Is Female tees—and for Hirsuit, her inclusive, gender-neutral swimwear line. Through events, activations, and philanthropic initiatives, she positioned Otherwild as both a retail destination and a community hub.

Most recently, Berks served as VP of Creative, Merchandising, Product Development & Partnerships at Gotham, the founder-led cannabis brand redefining the category for a new generation. As a foundational leader, she helped launch four flagship stores and led end-to-end product development across beauty, fragrance, apparel, home, and lifestyle. She directed merchandising and creative strategy across retail and e-commerce, and built high-impact collaborations with Eckhaus Latta, Collina Strada, Derrick Adams, Creative Time, and Performance Space New York, among others. By integrating cultural programming and artist-led partnerships—including exhibitions within Gotham’s dedicated gallery spaces—she helped position the brand at the forefront of design-forward, culturally credible cannabis retail.